The goal of this re-branding project is to revitalize The Body Shop's identity, aligning it with the brand's values of empowering women and girls, promoting natural ingredients, fostering community partnerships, championing sustainability, and being vegetarian and vegan-friendly.
The target audience includes both men and women. The re-design focuses on maintaining the brand's essence of nature and sustainability while infusing a modern-retro vibe for broader appeal.
Project Overview
Re-Branding Project: The Body Shop
Color Palette
Dark Green
Symbolizes nature and eco-friendliness.
White
Represents the purity of products.
Typefaces
Boiling Black Demo (Regular):
Retro and bold, evoking a sense of nostalgia.
Monotes Italic (Regular)
Modern and stylish, adding a contemporary touch.
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Logo Design Inspirations
Retro Fonts
Incorporate retro fonts to evoke nostalgia and timelessness.
Brazilian Script Hook
Add unique elements reflecting the brand's Brazilian ownership.
Watermark Element
Retain the old watermark in the "O" to preserve brand identity.
Enlarged "B"
Highlight the Brazilian ownership with a larger "B."
"In the symphony of design, each word becomes a note, weaving together to compose a visual melody that resonates with the essence of a brand."
"THE" and "SHOP" in Italics: Convey movement, representing The Body Shop's forward-thinking approach.
Watermark "O": Retained to maintain brand recognition.
Enlarged "B": Indicates the brand's Brazilian ownership.
Logo Design
Modern-Retro Vibe: Infuse a modern-retro vibe to blend heritage with contemporary style.
Cherry Symbolism: Represent freshness and natural ingredients.
Leaves and Patterns: Symbolize sustainability, connecting with the brand's commitment to eco-friendliness.
Branding Elements
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